Profile
Product design leader and strategic thinker integrating strategy, research, and design execution to create human-centered products that deliver measurable business and brand impact. Passionate about bringing people back to the heart of product design.
Leadership Highlights
Led and organized department All-Hands, increasing department interest.
Directed the design strategy for Potty with Pull-Ups featuring Disney JR. surpassing one-year downloads goal within 7 months with a 77% retention rate, 4.7 App Store rating, and a $5.30 CPA (vs. $10 target).
Established and scaled a UX practice inside Ford’s Global Data Insights & Analytics division, defining vision, coaching designers and stakeholders on agile design, and writing playbooks to embed human-centered design at scale
Led digital design for the U.S. Navy’s Strike Group recruiting experience, crafting cohesive digital storytelling through interactive experiences, including a four-person submarine game illustrating naval life.
Experience
Director, Experience Design
Associate Director, Experience Design | VML
January 2023 - Present
September 2019 - December 2022
Received promotion from Associate Director to Director as result of work completed within Ford as a strategic leader.
Managed design team of five, helping to improve careers with three promotions.
Led UX and delivered Ford’s first end-to-end commerce platform allowing for order and delivery for the Mustang Mach-e focusing on key user concerns: securing their current vehicle trade-in value virtually and exploring finance options for their new vehicle.
Established a UX practice embedded in Ford GDI&A while supporting multiple data products in fleet management, LLMs, and insurance products.
Directed high level concept and feasibly of new data products for the emerging FordPro organization to support C-Suite’s exploration of new data products for fleet customers.
Directed the end-to-end design for Potty with Pull-Ups, exceeding key performance targets in downloads, cost per acquisition, retention, and app story rating (4.7/5). Oversaw strategic story writing, script and animation development in partnership Vault and Disney Jr. App maintains a
Led digital design strategy for the U.S. Navy’s Strike Group recruiting experience, blending experiential and digital. Defined design language across touchpoint, led creation of interactive touch tabletop on humanitarian missions, and wrote, designed, and produced a four person submarine game illustrating naval life.
UX Project Lead | OpenfieldX
December 2016 - August 2019
Led product strategy and design for central hub for MacMillan Achieve, defining core experience that unified multiple tools and planning, similar to how Google Drive united Docs, Sheets, and Slides
Cast product vision across teams, partnering directly with development and product leads to align user needs and business objectives.
Directed and mentored a team of designers within Openfield who supported the product, giving feedback, managing workload, and scoping.
Collaborated with senior design leadership within Macmillan to establish scalable design patterns, interaction frameworks, research methods, and product management tools across the full product ecosystem
Mobile Designer | The Kroger, Co.
September 2015 - December 2016
Led mobile design for a new store concept position to challenge Whole Foods, translating in-store experience principles to a modern ecosystem.
Led and executed UX and accessibility overhaul of Krogers Pharmacy app, enduring HIPAA compliance and expanding script management capabilities of care givers.
Contributed to Kroger’s early e-commerce expansion supporting mobile UX initiatives for ClickList (now Kroger PickUp)
Led cross collaboration for early exploration of LLM based features into customer facing digital experiences.
Designer | GNGF, INC (Now Scropion)
August 2013 - June 2015
Website design & front-end development
Established client visual brand identity
Designed, printed, and integrated brand materials
Member of recruitment team, including career fairs, interviews, and material production
Earned the company four American Graphic Design Awards for web design
Education
University of Cincinnati, Carl H. Lindner College of Business
Bachelor of Business Administration, Major: Marketing, Minor: Information Systems
Magna Cum Laude
Certifications & Training
Mastering CX 2024
Forrester
December 2024
Open Everydai
WPP AI Training
April 2025
Hi Leadership Training
WPP, Intersection Management, Leadership, & AI
September 2025
Skills
Rapid AI-based Prototyping, Figma Suite, Sketch, Accessibility, User Research, Journey Maps, Empathy Mapping, Training & Education, Management, Workshops
Leadership & Affiliations
Deacon of Missio Communities & teaching Team Member | Missio Dei Church
Organize communities across Missio Dei Church, provide trainings, and assess leaders
Student Portfolio Mentor | Cincinnati, AIGA
Asked by AIGA to mentor students throughout the year to help produce quality portfolios
Eagle Scout | Troop 50, BSA
Completed requirements for Eagle Scout Rank, held led in various positions, including Senior Patrol Leader
Awards & Honors
Internet Design Awards | American Graphic Design Awards
Earned as design lead for: Law Offices of Anthony J. Vecchio, Law Office of Jason S. Newcombe, Jabez LeBret
Earned as contributor for: GNGF, LLC
Second Place | University of Cincinnati IQE Pitch
Developed, designed, prototyped, branded, and presented new product idea: Kaféo Co