Unlocking data for fleet customers.
Completed in 2021 & 2022 while Director, Experience Design at VML.
All content is owned by VML and Ford.
How can we unlock data into a newly formed entity just for fleets and dealers?
After becoming it's own branch of Ford in 2021, FordPro sought to explore the depth of capabilities and possibilities that could be created using the mountain of data it launched with.
As part of my role within Ford data arm, GDI&A. I was asked to move to FordPro at their founding to help manage and launch a data and human centric design practice. As a part of this work, we were quickly dispatched to explore high-level product ideas as FordPro began to assemble how they wanted to create Ford-owned digital products for fleet managers, drivers, and dealers.
My team looked at two critical ideas that will be explored in this soon-to-be password protected case study. How can we use predictive data to help dealers get people in a suite of fleet products? And how can leverage vehicles information to be sure 100% of vehicles on a lot could be ready not just to test drive, but sell.?