Product Design, Brand Identity, Print & Website Design
About the Project
While the coffee industry has exploded, so has the craft coffee industry. Local roasters and self-proclaimed coffee lovers want only the best coffees brewed in the best ways. This has brought an increased popularity in french presses and Chemex pour over systems.
The problem with these systems is that they are not portable and they are time consuming to make in the morning.
Redesign the traditional travel mug and make it a brewing tool for the coffee consumer. Allow the user to add their favorite coffee and hot water to a travel mug and the mug do the brewing work as they commute to work.
Kaféo was born. A travel mug designed to be a pour over system and designed to be a part of the young urban professional’s commute. It is easy to clean and easy to use. The brand also had to be carefully established. It was important to create something easy to remember and unique. So Kaféo was born. Cincinnati and pour-over have a common heritage, they are both German. In German, the word for coffee is ‘kaffe’ and this product help take that cafe quality coffee to go with you. That is where the name Kaféo was born.
Kaféo was given a ton of positive feedback and won 2nd place at the IQE Pitch at the University of Cincinnati. There is still potential to look at making the Kaféo, but the project is on hold.